Located close to Hsinchu Station, "Xinshe Hotel" is the first affordable business hotel with fashion design in Discovery Group. Based on the purpose of "Provide small, beautiful, and high quality rooms and our comprehensive services including professional tour consulting to tourists with affordable price" , we hope to bring a brand new accommodation experience to all the guests to enjoy the happiness of life style.

The first Xinshe Hotel is located in Hsinchu City which is also known as the city of happiness. Surrounded by comprehensive vital function, this hotel is very close to the famous attraction, Cheng Huang Temple, with ten minutes walk. The other famous attractions include Taiwan Expo Hall, coastal scenic area with 17 km long, Big City Shopping Mall, and Hsinchu Fish Harbor. Either business or pleasure, when you select "Xinshe Hotel", you can have a perfect experience of local life to feel the most sincere feelings and surprise in the city.


About Xinshe

With simple and unique features, this hotel built a brand new visual impact to emphasize extremely creative aesthetics with affordable price instead of expensive and luxurious traditional thinking.

A comprehensive new accommodation to experience extremely creative fun so that it is not just a night stay but a unique style experience.


Brand Spirit

Focus on design instead of price. Saving cost to provide the best offers.

Interdisciplinary cooperation to break through old thinking and create a brand new accommodation.

Emphasize style experience to share cultural space of art life.


Brand Story

There are four implications in Xinshe Hotel: Restart, new brand, new thinking, and new experience.

1.Restart: The first "Xinshe Hotel" is located in Hsinchu City which is also known as a city of happiness, so we use Xin to represent Hsinchu City with magpie, city bird with symbol of luck, as brand recognition implying that "Xinshe Hotel" will start from Hsinchu to Taiwan and world.

2. New brand: "Xinshe Hotel" is the new business hotel created in 2014 with affordable price and fashion design in Discovery Group. Therefore, "Xinshe Hotel" represents a new milestone of Discovery Group hoping that a new brand and atmosphere will bring a new accommodation experience to all of our guests.

3. New thinking: Instead of traditional formal design, "Xinshe Hotel" search for creative resources from a variety of fields to build a new thinking. With simple and unique features, this hotel built a brand new visual impact from original aluminum art works to emphasize extremely creative aesthetics with affordable price instead of expensive and luxurious traditional thinking.

4. New experience: Based on the appeal of "a new experience with affordable price", we disregard old framework of business hotel to interdisciplinary cooperate and commit to build a brand new accommodation. The creative design makes accommodation beyond a night stay but a unique style experience. "Discovery is the most significant aspect of journey."